When I was a kid, I loved when bands released dual-disc CD/DVD albums. The documentaries felt like long-form music videos that gave you a glimpse into the lives of your favorite artists—their personalities, inspirations, and behind-the-scenes moments from the studio, on tour, and on stage. Before the rise of the internet, this was the only real window into who these people truly were.

So I was thrilled when the "First Impressions" concept was approved. The idea was to follow an artist (or artists) on tour in a new country, capturing their first impressions of the culture, cities, and fans they encountered.

The first installment featured three emerging artists from the Canadian hip hop and Punjabi music scenes—AR Paisley, Chani Nattan, and Inderpal Moga—on a short tour of Australia, with shows in Sydney and Melbourne. It was the perfect opportunity to test this new format.

The strategist provided a loose script, and I was responsible for editing and shaping the story visually. I sourced and integrated b-roll to support the narrative, created smooth and colourful transitions, color-graded the footage, and edited to the music to make the piece dynamic and engaging. This is the kind of content I love making, and I worked hard to give it a polished, high-quality feel.

There were some challenges—mainly the limited footage. Since the artists and their team weren’t experienced videographers, most of the material was captured at venues, with very little showcasing the actual Australian experience. Another constraint was that, for Instagram Reels to qualify for paid boosting, videos have to be under 90 seconds—limiting how much of their journey we could show.

Because of those limitations, the format hasn’t been revisited yet. But with a more established artist and a content-savvy team, I believe "First Impressions" could really thrive.

In the end, I was genuinely proud of what I put together—and so was the team. My agency, so.da, even featured it on LinkedIn as a showcase of standout creative work.

My proudest work as a member of the organization and in my professional career. Creating the Blue Jays’ 2020 Season Highlights video in collaboration with my team was an honor and I am grateful for having the opportunity. In a year that was filled with so much change, emotion and difficult times for everyone, the Blue Jays overcame various obstacles. They surpassed expectations and achieved their first playoff berth in four years; providing excitement and hope to our fans.

My approach to this video was much like any other project. The only daunting aspect was the sheer amount of moments there were and how to effectively deliver them in the video while keeping the duration under 2 minutes. After brainstorming with the team, we arrived at a side-scrolling timeline. To make the video more interesting, the more significant moments included a “dive” into them and then transitioning back to the timeline. I believe the finished product captures the memorable season accurately and effectively.

This is one of my favourite pieces from my time with the team. Blue Jays' rising star Bo Bichette’s Rookie Rewind! “Bo Flows” is a fan favourite and had one of most impressive rookie seasons a Blue Jays player has produced in a long time. I tried something a little different with this installment of the series. I stayed true to the “Rookie Rewind” title and went backwards in his accomplishments of the year. From his walk-off home run in September to his first home run of the season! I think it “flows” and works well!

Even though the Home Opener was very different from a normal year; no fans in attendance and our home games being played in Buffalo for the season, the organzation was always striving to provide our fans the best experience we could offer. I am grateful to have been given the opportunity to design the virtual Home Opener ticket! It is certainly a collector’s item to begin with and considering this year’s circumstances, some would say even more special.

There is a similar structure in the tickets from year to year and I didn’t want to stray too far from what worked. Using the 2020 seasons campaign brand guidelines and references, and direction from my team, this is what was designed! When I sent over the work to the graphic team, we did not know we were going to be playing in Buffalo yet, so the Home Opener logo was redesigned and the Buffalo skyline was added by the senior graphic artist.

Getting to see the Blue Jays Win assets posted to Twitter and Instagram Stories every time the team won a game in 2020 was a truly great feeling. The team outperformed expectations and won 32 games! The video on twitter was viewed 1.1 Million times which I am very proud of.

The Opening Day starter announcement video was an incredibly exciting one for me. Hyun Jin Ryu was a National League Cy-Young Award finalist the previous year and our fans could not be more excited to have a true ace on the team again!

Since Ryu was new to the team, we did not have much content for him. Only photos from the “car wash“ photoshoot. My idea was to stitch together the different angles of him from the shoot to give the effect of him actually throwing a ball. The finishing touches on the baseball and the sound effects were designed to reflect Ryu’s nickname - “Korean Monster."

Blue Jays’ Fan Appreciation Weekend in 2020 was very different than in past years. Because we could not have fans in attendance, the excitement around the weekend suffered, however, the team just clinched a playoff berth, so fan’s spirits were certainly high!

We offered prizes and asked our fans for submit their well-wishes to the players. We also wanted to show appreciation by “spotlighting our fans.” We asked our fans to share photos reppin' the Blue Jays and also tell us where they’re cheering from to be featured on our channels. A great amount of fans responded and this is the result!

April 7, 1977 was the Toronto Blue Jays’ first game in MLB. My team assigned me the task of building a higher quality asset than they had been using in previous years. We did not have access to footage of the game although we had an image of “snowy Exhibition Stadium” and the audio of the game called by Don Chevrier.

I listened to the entire game to pick out highlights. It was quite tricky to edit the audio under a minute long but I was able to implement everything I wanted. I also designed a late 70’s early 80’s style television graphic for the composition. The result is a great video that takes you back to a historical moment in Toronto Sports!

Every year in Spring Training, players of every team in the MLB go through what is called a “Car Wash.” This is one of the only times the marketing teams can collect content (photography and video content) for the upcoming season.

“Happy Canada Day” is one of the many standard items in the script we ask our players to say. A senior motion graphics artist provided me the background asset and I was responsible for designing and developing the video.

I had the absolute privilege of editing a flashback video of the fifth anniversary of Jose Bautista’s legendary bat flip! We wanted to keep the video under a minute so I could not allot much time to setting the stage. I added appropriate audio to build the anticipation along with the graphic before getting right to the swing. To end the video, I located the audio of the “Jose” chant (that was chanted later in the game) to help close out the video while fading to black. I believe I captured the moment very well with the audio and editing.

The social team started a video series for social media called Rookie Rewind in 2019 that highlights a player’s rookie season with the team. Cavan Biggio is already one of the best players on the Blue Jays and he had a pretty impressive first season. This was the most fun I have had building a video up until this point.

My process for building an extensive project like this first begins with researching the best accomplishments from the year. Next, I have the highlights approved by the team. Then I begin collecting everything I need for the video: logos, graphics, replays, audio. I organize everything so I can be as efficient as possible while building the project and get to work!

The Blue Jays were announcing that single day tickets were going on sale in a couple days and wanted to get our fans excited about the upcoming season. The team who struggled in 2019, was active in the offseason and signed an all-star pitcher in Hyun Jin Ryu. There was a lot to be excited about. I chose to create a 6 second looping video that includes shots of our best players and ending on a shot of Ryu’s jersey before the messaging. I found a great tutorial on creating a glitch effect which allows for the graphics to loop at the end back to the beginning and used sound effects found on APM Music to sync up with the video.

Video content when done correctly will boost engagement and build a better rapport with your audience on social channels. The organization hired me in part because of my skills and experience in motion graphics.

I am grateful to have been given to opportunity to develop the Promotions & Events Schedule video that fans are excited to see every year. We arrived at a theme of ‘2020 Vision’ for obvious reasons. Because of the importance and higher expectations of the video, I searched for a template that would work for the intro of the video and was able to find one on Videohive that worked perfectly! I received great praise from my colleagues for a job well done for effectively raising excitement with our fans.

The Blue Jays are postseason bound! To rally and excited our fans on twitter, we announce our postseason hashflag for #WeAreBlueJays. For maximum effect, a 6-second looping motion graphic was designed.